Are you pinning for your business? If you’re in an industry that makes sense (retail, food, fashion, music, design, the list goes on), then Pinterest can actually be one of the most useful social media resources for growing your audience and increasing sales.

Here’s a quick look at who’s using pinterest:

  • More than 12,000,000 Pinterest Users in the United States
  • 28% of Pinterest Users have an annual household income greater than $100,000
  • 60% of Pinterest Users make more than $50,000
  • Pinterest Users are 10% more likely to buy something online than users on other social networks
  • The average Pinterest user spends about 77 minutes on the site
  • Pinterest has the 3rd highest traffic amoung social media sites
  • Pinterest accounts for 17.4% of revenue generated by traffic from social media sites

So, how do you make the most of Pinterest? Here’s a couple tips to help your content reach the largest audience:

  • Pictures with Price Tags get 36% more likes than others
  • Red and Orange images get 2x as many repins as other colors
  • Pictures with 50% color saturation are repinned 4x as often as 100% saturated images
  • Pictures without faces are repinned 23% more often than those with faces.
  • Portrait oriented images have the best user engagement with an aspect ratio between 2:3 and 4:5
  • Most user engagement occurs between 2pm – 4pm and 8pm – 1am

Ready to enhance your social media presence with Pinterest and more? We can help.

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Pinterest Statistics Infographic